Rajagopal

Broschiertes Buch

The Business Design Cube

Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business

Beschreibung

This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies.

Autor

Dr. Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Visiting Professor at Boston University, Boston, Massachusetts. He has to his credit several books and research papers published in refereed international journals. Dr. Rajagopal has been conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) in 2023 for outstanding contribution in the field of Education. This is the highest honor conferred by the President of India in acknowledgement of the outstanding achievement in the field of Education in India and overseas destinations.

Produktdetails

• Verlag: Business Expert Press
• Seitenzahl: 210
• Erscheinungstermin: 22. März 2021
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 312g
• ISBN-13: 9781637420164
• ISBN-10: 1637420161
• Artikelnr.: 61402062