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Produktbild: Surviving the Creative Space

Surviving the Creative Space Teamwork techniques for designers

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

06.10.2022

Verlag

Bloomsbury

Seitenzahl

152

Maße (L/B/H)

15,7/23,3/1,1 cm

Gewicht

338 g

Sprache

Englisch

ISBN

978-1-350-04050-2

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

06.10.2022

Verlag

Bloomsbury

Seitenzahl

152

Maße (L/B/H)

15,7/23,3/1,1 cm

Gewicht

338 g

Sprache

Englisch

ISBN

978-1-350-04050-2

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: [email protected]

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Die Leseprobe wird geladen.
  • Produktbild: Surviving the Creative Space

  • Preface

    Chapter 1: Surviving the Creative Space
    The birth of the Creative Strategy
    Bottom Line and the Importance of Collaboration
    Case study: Van Leeuwen Ice Cream: How a fresh design increased sales
    Creative Teams Definitions
    What Makes an Effective Creative Team
    Becoming an Effective Team Member
    How to Prepare Yourself for Teamwork
    Exercise 1: Mapping a Value System for Your Creative Career

    Chapter 2: Agency Teams
    Creative Agencies Come in All Shapes and Sizes
    Defining Creative Agencies
    Studio
    Marketing Agency
    Account vs. Creative: An Interview with Brooke Harmon and Veda Nagpurka from OH Partners
    Branding Agency
    Advertising Agency
    Case study: CitiBike: Collaborating on a Multifaceted Campaign
    Consultancy
    Production Company
    Motion Graphics Studio
    Animation Studio
    State of the Agency World
    Exercise 2: Interview Outside Your Scope

    Chapter 3: In-House Teams
    The Value of In-House Creative Teams
    In-House/Agency Collaboration
    Case study: Inside Out Awards: Celebrating In-House Creative Work
    Working In-House Towards a Common Goal
    Different Kinds of In-House Work
    Collaboration In-House - Across Teams
    Collaboration In-House - Within Teams
    Interview with Devin O'Bryan from IBM Design
    Creative Workflows
    Starting Out In-House
    Interview with Thomas Harris and Gwendolyn Mumford from AIG Insurance
    Challenges and Opportunities Working In-House
    Exercise 3: Understanding an In-House Brand

    Chapter 4: Freelance Teams
    Freelance Creative 'Teams'
    Different Ways to Freelance
    Building Connections
    Freelance Workflows
    Case study: Jameson Whiskey: Collaborating as a Freelance Illustrator
    The Art Director/Copywriter Freelance Team
    Interview: Advice from Kristen Curtis and Aldo Arias of Only Child
    Freelance Collectives
    The Freelancer and Client Team
    Freelancers Need Coaching Too
    From Freelancer to Entrepreneur
    The Freelance Life
    Exercise 4: Examining Your Work Habits

    Chapter 5: Community as an Extension of Creative Team
    Community as Creative Team
    Nurture Existing Creative Community
    Grow Creative Community
    Case study: Make a Mark: Building Community by Giving Back
    Embrace Mentorship
    Quality Connection
    Interview with Co-author of Being Boss, Kathleen Shannon
    Community Lasts a Career
    Exercise 5: Finding a Creative Mentor

    Conclusion
    Acknowledgements
    Ancillary Material
    Recommended Reading