Produktbild: Step into the Metaverse

Step into the Metaverse How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

20.05.2022

Verlag

John Wiley & Sons Inc

Seitenzahl

256

Maße (L/B/H)

22,5/15,2/1,9 cm

Gewicht

381 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-88757-7

Beschreibung

Rezension

"In Step into the Metaverse, Mark van Rijmenam takes a comprehensive view of the converging forces that will fuse and someday become a future paradigm for human growth, prosperity and existence. That is, unless we f* it up."
-John Gaeta, Creator, Inventor, Executive
 
"Van Rijmenam provides an extensive exploration of the metaverse. He surfaces timely questions of ethics and sovereignty. At this moment, while our next digital reality is still being constructed, this discussion is critical."
-Tiffany Xingyu Wang, President & Co-Founder, Oasis Consortium
 
"A comprehensive tour of vital contemporary metaverse discussions!"
-Neil Trevett, President, The Khronos Group
 
"Dr. Mark van Rijmenam does a masterful job sharing a promising vision of the nascent metaverse while also being pragmatic about the challenges and gaps in existing solutions."
-Alec Lazarescu, Founder, VerseTech Metaverse
 
"The next chapter of human existence is being formed right now, and as you Step into the Metaverse you'll fully understand the power of the convergence of technology, consumer trends, brands and reinvention of personal self-expression"
-Justin W. Hochberg, CEO & Founder, Virtual Brand Group
 
"Mark has created a comprehensive introduction covering the history, the current state and a look into the future of the metaverse. This book is a fantastic dive straight down the rabbit hole whilst wearing a jet pack, and you'll come out the other side fully able to work out what it means for you, and your company or organisation."
-Paul Hamilton - Ogilvy Managing Director Growth & Innovation and Founder of metaverse design agency vTogether
 
"I've been obsessed with the Metaverse since I first read Snow Crash many years ago. I've written thousands of words on the Metaverse, work in the industry, built VR experiences, and write a weekly newsletter covering the topic.... and yet I learned so much from Mark's book. There were still whole aspects of the Metaverse I hadn't considered. Even if you think you're educated on the topic, pick up the book. You'll come away from it filled with new things to research and explore, new connections you hadn't made in your mind yet."
-Daniel Sisson, Writer, consultant, and XR developer
 
"Van Rijmenam provides an extremely thorough explanation of the many facets of the metaverse. If you're just starting to learn about the concept or you are already well-versed in some of its pieces but want to see the 10,000-foot gestalt, this book will be illuminating."
-Rabindra Ratan, Associate Professor and researcher of metaverse technologies (i.e., avatars, online games, VR) since 2005
 
"A comprehensive and candid coverage of the opportunities and challenges posed by the metaverse and Web 3. A must read for entrepreneurs and business leaders."
-Avinash Kaushik, Founder & CEO, Waka Metaverse Suite
 
"Step into the Metaverse is a timely book as Web3 unfolds into a third dimension that promises new ways to interact, collaborate, and engage with other individuals, products, services, entertainment and more."
-Raghu Bala, CEO, NetObjex
 

"[Mark van Rijmenam's] illuminating book on the beginnings of the metaverse is a light in the darkness for the curious and the bold."
--Matthew Brewbaker, CEO, VEU Inc., Enterverse
 
"Van Rijmenam takes us on a journey through the state of the art in the metaverse, exploring both the myriad opportunities presented by this evolution of cyberspace, as well as threats to its potential, including a lack of standardisation and regulation. This nuanced exploration of the fledgling industry is a must-read for anyone interested in the space, demonstrating The Digital Speaker's deep knowledge as one of its first inhabitants."
--Sam Johnston, investor and CEO, Acumino

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

20.05.2022

Verlag

John Wiley & Sons Inc

Seitenzahl

256

Maße (L/B/H)

22,5/15,2/1,9 cm

Gewicht

381 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-88757-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: [email protected]

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Die Leseprobe wird geladen.
  • Produktbild: Step into the Metaverse
  • About the Author ix
     
    Foreword x
     
    Preface xii
     
    2032 xiv
     
    Introduction xxiii
     
    Chapter 1: The Future Is Immersive 1
     
    From Web 1.0 to Web 3.0 1
     
    From AR to VR to XR 8
     
    What Can the Metaverse Become? 12
     
    Six Characteristics of the Metaverse 17
     
    Interoperability 18
     
    Decentralization 20
     
    Persistency 22
     
    Spatiality 24
     
    Community-Driven 25
     
    Self- Sovereignty 26
     
    An Open Metaverse Means Freedom 30
     
    An Endless Blue Ocean 31
     
    Chapter 2: Creating an Open Metaverse 35
     
    Open vs. Closed 35
     
    The Hybrid Web 41
     
    An Open Economic System 44
     
    Chapter 3: Be Who You Want to Be 47
     
    The Rise of the Avatars 47
     
    Digital Fashion 55
     
    iCommerce 62
     
    A Cambrian Explosion of Identity 65
     
    Chapter 4: Be Where You Want to Be 67
     
    Virtual Worlds 67
     
    Gaming in the Metaverse 74
     
    Sports in the Metaverse 77
     
    Media and Entertainment in the Metaverse 80
     
    Education in the Metaverse 83
     
    Power to the Creators 86
     
    Chapter 5: Unbounded Creativity for Brands 89
     
    Beyond flash 89
     
    The Power of an Immersive Community 92
     
    Endless New Touchpoints 94
     
    Continuous and Real- Time Insights 95
     
    Increased Sustainability 96
     
    Virtual World Considerations 97
     
    The Era of Experience Marketing 98
     
    Creativity, Community, and Co- Creation 102
     
    Chapter 6: Exponential Enterprise Connectivity 107
     
    A Changing World 107
     
    The Future of Immersive Work 110
     
    The Metaverse Job Market 114
     
    How to Get Started 117
     
    Digital Twins 117
     
    The Role of Governments 125
     
    Chapter 7: The Creator Economy 129
     
    A Vibrant Metaverse Economy 129
     
    Why Tokens Matter 133
     
    Challenges of NFTs 138
     
    Digital Real Estate 143
     
    Economic Mechanisms 146
     
    From DeFi to MetaFi 150
     
    Chapter 8: Digitalism in the Metaverse 155
     
    Technology Is Neutral 155
     
    Dangers of the Metaverse 156
     
    The Datafication of Everything 157
     
    Privacy Is an Illusion 158
     
    Abuse, Harassment, and Illegal Content 159
     
    Imposter Avatars 160
     
    Data Security 161
     
    Increased Inequality 162
     
    Bad Bots Controlling the Web 162
     
    Increased Polarization 163
     
    Biased AI 164
     
    Health Issues 165
     
    Verification, Education, and Regulation 165
     
    Verification 166
     
    Education 168
     
    Regulation 169
     
    Surveillance or Empowerment 171
     
    Chapter 9: The Future of the Metaverse 175
     
    BCI: The Future of Immersive Experiences 175
     
    A Renaissance of Art, Creativity, and Innovation 178
     
    Epilogue 183
     
    Acknowledgments 186
     
    References 189
     
    Index 215