Statistics with R for Marketing: Volume 3 Hierarchical Clustering and Cox Regression
Mohsen Nady
Gebundenes Buch

Statistics with R for Marketing: Volume 3 Hierarchical Clustering and Cox Regression

Versandkostenfrei!
Versandfertig in über 4 Wochen
117,99 €
inkl. MwSt.
PAYBACK Punkte
59 °P sammeln!
Delve into advanced analytics to reveal hidden insights in marketing data through techniques like hierarchical clustering and Cox regression. Uncover strategies for customer lifetime value analysis and market segmentation using R, with step-by-step guidance and practical examples crafted for data-driven marketers and researchers.