Gutscheinbedingungen

**Gültig vom 15.06.2026 bis 17.06.2026 | Gültig für nicht preisgebundene fremdsprachige Bücher | Einzelne Artikel können ausgeschlossen sein | Maximaler rabattfähiger Warenkorbwert 500 € | Nicht kombinierbar mit weiteren Aktionen | Nur einmal pro Person einlösbar | Nur solange der Vorrat reicht

Produktbild: Startup, Scaleup, Screwup

Startup, Scaleup, Screwup 42 Tools to Accelerate Lean and Agile Business Growth

29,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Lieferung nach Hause

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

30.04.2019

Verlag

John Wiley & Sons Inc

Seitenzahl

240

Maße (L/B/H)

24,1/18,9/3 cm

Gewicht

606 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-52685-8

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

30.04.2019

Verlag

John Wiley & Sons Inc

Seitenzahl

240

Maße (L/B/H)

24,1/18,9/3 cm

Gewicht

606 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-52685-8

EU-Ansprechpartner

Zeitfracht Medien GmbH
Ferdinand-Jühlke-Straße 7
99095 Erfurt
DE
produktsicherheit@zeitfracht.de

Herstelleradresse

Wiley & Sons
1 Oldlands Way
PO22 9NQ Bognor Regis
GB
trade@wiley.com

Kundinnen und Kunden meinen

0 Bewertungen

Informationen zu Bewertungen

Zur Abgabe einer Bewertung ist eine Anmeldung im Konto notwendig. Die Authentizität der Bewertungen wird von uns nicht überprüft. Wir behalten uns vor, Bewertungstexte, die unseren Richtlinien widersprechen, entsprechend zu kürzen oder zu löschen.

Die Bewertungen sind nach Format, Anzahl Sterne und Datum sortiert.

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kund*innen durch Ihre Meinung

Kundinnen und Kunden meinen

0 Bewertungen filtern

Die Leseprobe wird geladen.
  • Produktbild: Startup, Scaleup, Screwup
  • Prologue ix
     
    1 Persistence of Vision: Inspire team members, customers, and investors with a Product Vision: a mental image of your desired future 1
     
    2 Stories of Your Life and Others: Discover the Business Lifecycle of startups and scaleups and reflect on exploration, execution, and Product/Market Fit 7
     
    3 Picking Up the Pieces: Make a Business Quilt by remixing the Lean Canvas and Business Model Canvas and adding a dimension of time 21
     
    4 The Persona Protocol: Better understand your target customers and their Jobs to Be Done by creating Lean Personas 35
     
    5 Fortune's Wheel: Figure out your Unique Value Proposition by investigating the customer's Pains and Gains and making a Value Proposition Wheel 41
     
    6 The Crowded Shadows: Learn about the benefits of Equity Crowdfunding and choose between the use of a crowdfunding platform or doing it all yourself 49
     
    7 The Lunatic Cafe: Meet every day with your team for a Daily Cafe and Work Out Loud by sending each other Daily Updates 55
     
    8 Streams of Silver: Visualize your work with Kanban Boards and optimize the workflow with Work in Progress Limits 61
     
    9 The Invention of Everything Else: Discover the Innovation Vortex, which emerged by combining the Design Thinking approach with the Lean Startup method 67
     
    10 The Terminal Experiment: Validate hypotheses with Lean Experiments so that you can Pivot, Patch, or Persevere on your way to Business/Market Fit 77
     
    11 Fables and Reflections: Get together with your team for an Agile Retrospective to do some reflection and work on your Improvement Backlog 87
     
    12 Kings of the North: Navigate your business in the right direction using a North Star Metric, with the help of Support Metrics and Check Metrics 95
     
    13 The Entropy Tango: Keep a Product Backlog with Minimum Viable Features and Experiment Stories updated through ongoing Backlog Maintenance 103
     
    14 A Pleasure to Burn: Keep an eye on your progress with Burn-down Charts, Burn-up Charts, or Cumulative Flow Diagrams 113
     
    15 The New Recruit: Get your hiring process in order with a Recruitment Funnel, sourcing by the founders, and some Skills Tests and Work Samples 119
     
    16 The Enigma Score: Start workforce planning and talent management in your business with Hiring Scorecards that help you avoid culture misfits 129
     
    17 Standard Hero Behavior: Learn a good approach to Job Interviews using a combination of Behavioral Questions and Behavioral Tests 135
     
    18 The Darkest Road: Manage the expectations of stakeholders with a Product Roadmap, created with experiments, outcomes, and a Rolling-Wave Planning 141
     
    19 Ghost Writer in the Sky: Set yourself up for content marketing and e-mail marketing with a Content Calendar and a Content Backlog 149
     
    20 Million-Dollar Gamble: Aim for Agile Funding of your business with small batches, small budgets, and keeping multiple options open 155
     
    21 Spheres of Influence: Get insights into the creation of a Pitch Deck and learn about the essential and the optional slides 167
     
    22 Heart Journey: Describe the optimal customer journey and user experience with a Journey Map and discover the Moments of Truth 177
     
    23 A Pirate's Tale: Find your way on the path to success, from awareness to revenue, measured with the Pirate Metrics 185
     
    24 Test of the Twins: Learn about Growth Hacking and Conversion Rate Optimization with Split Tests, Multivariate Tests, and Cohort Analysis 193
     
    25 Culture Clash: Identify Core Values, create a Culture Code, and use stories and rewards to prepare your business for scaling 201
     
    Epilogue 209
     
    Acknowledgments 213
     
    About the Author 215
     
    Index 217