Social Influence Network Theory A Sociological Examination of Small Group Dynamics

"Social Influence Network Theory pivots on a process model of attitude formation and change that accords pride of place to interpersonal influences mediated by social connections. Friedkin and Johnsen bring contemporary social network theory to bear on fundamental and long-standing puzzles about group process and functioning, including consensus formation, polarization, factionalization, and decision making. Their book - a potent and welcome contribution to social network science - both demands and gives serious attention to how and why 'network effects' operate, on individuals and groups alike." - Peter V. Marsden, Harvard University