Steve Baron, Kim Harris, Toni Hilton

Broschiertes Buch

Services Marketing

Text and Cases

Beschreibung

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies andoffers an insight into the operation ofmany different service industries.

Autor

STEVE BARON is Professor of Marketing at Liverpool Business School, UK and also holds a chair in Services Marketing. KIM HARRIS is Professor of Marketing at The University of Lincoln Business School, UK. TONI HILTON is Associate Dean for Research& Knowledge Transfer at Westminster Business School, UK.

Produktdetails

• Verlag: Macmillan Education
• 3. Aufl.
• Seitenzahl: 380
• Erscheinungstermin: 30. Dezember 2008
• Englisch
• Abmessung: 246mm x 189mm x 20mm
• Gewicht: 722g
• ISBN-13: 9780230520936
• ISBN-10: 0230520936
• Artikelnr.: 25143612