Scholarly Publishing in the Humanities, 2000-2024 Marketing and Communications Challenges and Opportunities
-
- Hardcover
- Taschenbuch ausgewählt
- eBook
-
Sprache:Englisch
39,99 €
inkl. MwSt,
Lieferung nach Hause
Beschreibung
Details
Einband
Taschenbuch
Erscheinungsdatum
18.08.2025
Verlag
SpringerSeitenzahl
179
Maße (L/B/H)
21/14,8/1,1 cm
Gewicht
261 g
Sprache
Englisch
ISBN
978-3-031-66172-3
This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting the humanities in higher education as well as the opportunities for print and digital publication since 2000. Chapters cover all types of publishing from university to trade presses, libraries, national programs, and self publishing, and focuses on changes in higher education funding, the impact of disruptive technologies such as AI, and the importance of global markets in disseminating new research in the humanities. The author explores these trends and other relevant theories, practices, and examples to achieve a better understanding of why publishing scholarly books and journals in the humanities is, and will remain, a critically important yet complicated component of the higher education landscape.
Weitere Bände von Marketing and Communication in Higher Education
-
Scholarly Publishing in the Humanities, 2000-2024 von Albert N. Greco
Albert N. Greco
Scholarly Publishing in the Humanities, 2000-2024Buch
39,99 €
-
The College Textbook Publishing Industry in the U.S. 2000-2022 von Albert N. Greco
Albert N. Greco
The College Textbook Publishing Industry in the U.S. 2000-2022Buch
39,99 €
-
The Marketisation of Higher Education von John D. Branch
- 12%John D. Branch
The Marketisation of Higher EducationBuch
149,99 €
171,19 €* -
International Student Mobility and Access to Higher Education von Or Shkoler
Or Shkoler
International Student Mobility and Access to Higher EducationBuch
49,99 €
-
Rating Professors Online von Pamela Leong
Pamela Leong
Rating Professors OnlineBuch
49,99 €
-
Understanding Branding in Higher Education von Anthony Lowrie
- 13%Anthony Lowrie
Understanding Branding in Higher EducationBuch
119,99 €
139,09 €*
Unsere Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Kurze Frage zu unserer Seite
Vielen Dank für dein Feedback
Wir nutzen dein Feedback, um unsere Produktseiten zu verbessern. Bitte habe Verständnis, dass wir dir keine Rückmeldung geben können. Falls du Kontakt mit uns aufnehmen möchtest, kannst du dich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice