Nicht lieferbar
Qualitative Methods for Consumer Research: The Value of the Qualitative Approach in Theory and Practice
Versandkostenfrei!
Nicht lieferbar
The book is a very helpful tool when seeking guidance as to which qualitative methods should be used in Consumer Research. The book presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research.
Andere Kunden interessierten sich für
