Public Relations 2.0 and its influence on Corporate Communication
Analysis of digital tools in the work of the public relations officer
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The objective of this research was to determine the influence of public relations 2.0 on the management of corporate communication in the Santa 2019 Fiscal District.This research had a qualitative approach and had a non-experimental cross-sectional correlation design. The sample was made up of 81 workers from the Public Prosecutor's Office of the Santa Fiscal District. The survey was also used as a data collection technique for the public relations 2.0 and corporate communication variables. In this sense, the survey was used as an instrument to measure both variables. The results obtained were...
The objective of this research was to determine the influence of public relations 2.0 on the management of corporate communication in the Santa 2019 Fiscal District.This research had a qualitative approach and had a non-experimental cross-sectional correlation design. The sample was made up of 81 workers from the Public Prosecutor's Office of the Santa Fiscal District. The survey was also used as a data collection technique for the public relations 2.0 and corporate communication variables. In this sense, the survey was used as an instrument to measure both variables. The results obtained were statistically analyzed through the SPSS program.
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