A. G. LafleyRoger L. Martin
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Playing to Win

How Strategy Really Works

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Are you just playingor playing to win?Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their futuresomething that doesn't happen in most companies.Now two of today's best-known business thinkers get to the heart of strategyexplaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strate...