Planning an Advertising Campaign for a Manufacturer
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Originally published in 1922, this book is a classic guide to the principles and practices of advertising. Martin draws on his extensive experience in the industry to provide practical insights into the creative and strategic aspects of advertising, from market research to media planning. Despite its age, this book remains a valuable resource for anyone interested in the business of advertising. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of Americ...
Originally published in 1922, this book is a classic guide to the principles and practices of advertising. Martin draws on his extensive experience in the industry to provide practical insights into the creative and strategic aspects of advertising, from market research to media planning. Despite its age, this book remains a valuable resource for anyone interested in the business of advertising. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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