Geel, Jeroen, van

Broschiertes Buch

Pitching Ideas

Make People Fall in Love with Your Ideas

Beschreibung

We are good at designing beautiful products andwe offer good services. We always know exactlywhat the user wants and we know dozens ofmethodologies. However, if we have to convinceour customers and colleagues, we find it ratherdifficult.For one reason or another, pitching ideas is oneof the most undervalued practices in the creativefield. From convincing a colleague to opt for acertain methodology to persuading a customerto go for a certain concept, you can have the bestideas in the world, but if you are not able to bringthem across, they will never become reality.

Autor

Jeroen van Geel has many years of experience in the field as an innovator, designer and strategist. He is an international speaker and writer on the field of UX and design and has a great interest in the world of brand personality. He has helped push forward many design projects, ranging from the award-winning smart projector Beam to the innovative automated border control systems at Schiphol Airport. His goal is to return a bit of wonder into the world, even if it is just for himself.

Produktdetails

• Verlag: BIS Publishers / Laurence King Publishing
• Artikelnr. des Verlages: 846416
• Seitenzahl: 128
• Erscheinungstermin: 7. Oktober 2019
• Englisch
• Abmessung: 211mm x 147mm x 15mm
• Gewicht: 228g
• ISBN-13: 9789063695293
• ISBN-10: 9063695292
• Artikelnr.: 54474964