Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing, branding and consumer behaviour.
Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing, branding and consumer behaviour.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Elaine L. Ritch is a senior lecturer in marketing and programme leader for the International Marketing UG programme. Her research focuses on fashion, examining the industry, retailing, consumer behaviours, consumer culture, and sustainability practices, from industry to consumers. Elaine leads on two modules: New Perspectives in Critical Marketing and Consumer Society and Marketing, Design and Creativity. Julie McColl is an academic working across a number of universities in the UK. Her research focus is in the areas of fashion branding, the internationalisation of luxury fashion brands, vintage fashion and mindfulness in education.
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826