Claude Hopkins

Broschiertes Buch

My Life in Advertising and Scientific Advertising

Beschreibung

Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling.

Autor

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Produktdetails

• Verlag: McGraw-Hill Contemporary / McGraw-Hill Professional
• Seitenzahl: 336
• Erscheinungstermin: 1. Februar 1966
• Englisch
• Abmessung: 227mm x 151mm x 27mm
• Gewicht: 522g
• ISBN-13: 9780844231013
• ISBN-10: 0844231010
• Artikelnr.: 22471961