Dalton CervoMark Allen
Gebundenes Buch

Master Data Management Practic

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A customer places a call to Sears for an appliance repair. The phone system instantly recognizes the number. Once the caller is verified, the system automatically pulls up a complete set of records, including full history and service contracts that are available to the customer service representative answering the call. This is an example of good Customer Master Data Management (MDM) and an effective, profitable use of a company's data. Yet many organizations are still struggling to correct long-standing systemic business problems related to their data and its associated processes. Master Data...
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