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Marketing Warfare
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The book that changed marketing forever is nowupdated for the new millennium In 1986, Marketing Warfarepropelled the industry intoa new, modern sensibility and a world of unprecedentedprofit. Now, two decades later, this AnnotatedEdition provides the latest, most powerful tactics that havebecome synonymous with the names Ries and Trout.New content includes in-depth analyses of some ofthe biggest marketing successes and blunders of thepast two decades including Volkswagen, Sony, CocaCola, Budweiser, IBM, and McDonalds along withannotated reproductions of winning and losing ads.