Marketing Management For MBA semester 2, course code 201 Compulsory Generic Core Course for all MBA students

Marketing Management For MBA semester 2, course code 201 Compulsory Generic Core Course for all MBA students

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Marketing is changing to meet the changing world. Marketing remains the business activity that identifies an organization''s customer needs and wants, determines which target markets it can serve best and designs appropriate products, services and programmes to serve these markets. However, marketing is much more than an isolated business function - it is a philosophy that guides the entire organization. The goal of marketing is to create customer satisfaction profitably by building valued relationships with customers. The marketing people cannot accomplish this goal by themselves. They must w...