Paul Hague

Gebundenes Buch

Market Research in Practice

A Comprehensive Guide to Customer Insight and Market Understanding

Beschreibung

Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.

Autor

Paul Hague, based in Manchester, UK, is co- founder of B2B International. With over 50 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of B2B Customer Experience and The Business Model Handbook, also published by Kogan Page.

Produktdetails

• Verlag: Kogan Page Ltd
• 5 Revised edition
• Seitenzahl: 432
• Erscheinungstermin: 3. Dezember 2025
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781398623255
• ISBN-10: 1398623253
• Artikelnr.: 73582030

Rezensionen

"Tactics don't work without a solid strategic foundation. And you only get strategy right working from a good base of market research. This book is that base. Clear. Practical. And everything you need to know to do market research properly." Mark Ritson, Virtual Marketing Professor