Managing Technological Innovation
Competitive Advantage from Change
Versandkostenfrei!
Versandfertig in über 4 Wochen
163,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
82 °P sammeln!
Strategy, Innovation, Technology/Industrial Technology The fully revised and updated guide for linking science and technology to business competitiveness in technology-driven industries. Management of technology (MOT) is the point at which technological strategy engages business strategy to create new business opportunities. Managing Technological Innovation, Third Edition introduces the theory of managing technological progress in all technologies, including material, power, biological, and information technologies. Frederick Betz, a longtime contributor to technology management, provides a b...
Strategy, Innovation, Technology/Industrial Technology The fully revised and updated guide for linking science and technology to business competitiveness in technology-driven industries. Management of technology (MOT) is the point at which technological strategy engages business strategy to create new business opportunities. Managing Technological Innovation, Third Edition introduces the theory of managing technological progress in all technologies, including material, power, biological, and information technologies. Frederick Betz, a longtime contributor to technology management, provides a balance of innovation theory and innovation cases, citing numerous case studies of actual practice in both successful and unsuccessful innovation. Betz discusses MOT from two approaches?descriptive (identifying historical patterns) and prescriptive (application to the future) to offer a wide range of options for formulating a winning innovation strategy and management plan. Updated and new coverage includes: * The interaction between science, technology, and the economy as the continuing critical feature in global competition and economic sustainability * New focus on managing innovation in services science, as well as continuing emphasis on managing innovation in hardware and software technologies, and in genetics and biotechnologies Two levels of innovation are covered?at the micro-level of business practices and at the macro-level of national innovation systems. Managing Technological Innovation provides insights and techniques for dealing with technological change to gain a competitive edge, and it remains the hallmark text in this area of management of innovation and technical entrepreneurship.
Andere Kunden interessierten sich für
