Joan van Tassel, Lisa Poe-Howfield

Gebundenes Buch

Managing Electronic Media

Making, Marketing, and Moving Digital Content

Beschreibung

Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment.

Autor

Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on content management projects and digital rights management. She is the author of five books on the business of media content in the networked environment. Her book, Digital TV Over Broadband (Focal Press), received the 2001 Cable Center Book Award from the National Cable Center and Museum.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 432
• Erscheinungstermin: 3. Juli 2017
• Englisch
• Gewicht: 960g
• ISBN-13: 9781138442979
• ISBN-10: 1138442976
• Artikelnr.: 48953674