Broschiertes Buch

Management of Cultural Firms

Beschreibung

Navigate the unique challenges of managing cultural organizations. This insightful guide equips students and professionals with the economic and managerial tools to thrive in the cultural sector. Learn to balance artistic goals with financial realities and effectively engage stakeholders. Management of Cultural Firms explains core concepts like value creation, cost analysis, and competitive strategy within the context of museums, theaters, and more. Discover how to: * Apply managerial practices to cultural settings * Understand institutional structures and economic sustainability * Analyze environmental forces and financial results * Design effective organizations and manage personnel Ideal for students and practitioners, this resource provides a clear, rigorous framework for navigating the complexities of cultural management.

Autor

Fabrizio Cirrincione is Lecturer of Marketing at Bocconi University, where he is also Faculty Affiliate at ASK Research Center. Paola Dubini is Associate Professor of Management and Entrepreneurship at Università Bocconi. Fabrizio Montanari is Associate Professor at the University of Modena and Reggio Emilia and Adjunct Professor at Bocconi University, where he is also Research Affiliate at ASK Research Center.

Produktdetails

• Verlag: Egea Spa - Bocconi University Press
• Seitenzahl: 344
• Erscheinungstermin: 1. März 2018
• Englisch
• Abmessung: 239mm x 170mm x 20mm
• Gewicht: 612g
• ISBN-13: 9788885486294
• ISBN-10: 8885486290
• Artikelnr.: 53482097