Make It Your Business
The Definitive Guide to Launching and Succeeding in Your Own Business
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"The only goal you cannot achieve is the one you have not yet recognized." More than twenty years ago, entrepreneur Stephan Schiffman launched his own business -- D.E.I. Management Group Inc. -- and built it into a major financial success. Since then Schiffman has taught more than 300,000 salespeople his internationally acclaimed methodology for high-efficiency selling. Now Schiffman reveals his innovative business-building strategies -- from conceptualization to cashing out -- in one complete and concise guide written specifically for the entrepreneur. Combining his revolutionary, user-friend...
"The only goal you cannot achieve is the one you have not yet recognized." More than twenty years ago, entrepreneur Stephan Schiffman launched his own business -- D.E.I. Management Group Inc. -- and built it into a major financial success. Since then Schiffman has taught more than 300,000 salespeople his internationally acclaimed methodology for high-efficiency selling. Now Schiffman reveals his innovative business-building strategies -- from conceptualization to cashing out -- in one complete and concise guide written specifically for the entrepreneur. Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiff man guides you through the four critical "threshold experiences" all entrepreneurs must cross to be successful. STARTING OUT -- the most important early issues and key questions: * How to know if you have what it takes to be your own boss * How much capital you need to begin * The pros and cons of franchises, manufacturing startups, service startups, and buying existing businesses BRANCHING OUT -- making the most of your resources: * Why you are your own best asset * How to track progress -- and focus on goals * How to create your own niche in the marketplace * How to manage money, people, and time FINDING OUT -- knowing your customers, and your marketplace: * How to sell -- even if you're a non-salesperson * The advantages and disadvantages of direct marketing, advertising and publicity * Understanding the sales cycle and maximizing profit GROWING UP -- the keys to managed change and growth: * Why growth is costly, but worth it * How to change with your business * When to sell the business -- and for how much * Strategies for moving on -- and attacking the next challenge Whether you're just thinking about starting a business, or have already taken the plunge, Make It Your Business is an essential resource you can use daily. Complete with information on obtaining financing, a concise guide to interviewing potential employees, and long-term planning tools, it will ease your company's growing pains while helping you build the business of your dreams.
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