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International Satellite Broadcasting in South Asia
Srinivas R Melkote
Gebundenes Buch

International Satellite Broadcasting in South Asia

Political, Economic and Cultural Implications

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International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries.