Chip R. Bell

Broschiertes Buch

Inside Your Customer's Imagination

5 Secrets for Creating Breakthrough Products, Services, and Solutions (16pt Large Print Edition)

Beschreibung

Chip Bell's unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer's ingenuity for creating breakthrough results.--Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, "If I had asked people what they wanted, they would have said faster horses."To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity.Using examples from organizations like McDonald's, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.

Autor

Chip R. Bell is senior partner of the Chip Bell Group and former director of management and organization development for NCNB (now Bank of America). He was a highly decorated infantry unit commander in Vietnam with the elite 82nd Airborne Division and is the author or coauthor of several bestselling books, including Wired and Dangerous. Marshall Goldsmith was recently recognized as the number one leadership thinker in the world at the biannual Thinkers 50 ceremony sponsored by Harvard Business Review. He is the author, coauthor, or editor of thirty - one books, including the New York Times and Wall Street Journal bestsellers Mojo and What Got You Here Won't Get You There.

Produktdetails

• Verlag: ReadHowYouWant
• Seitenzahl: 374
• Erscheinungstermin: 9. September 2020
• Englisch
• Abmessung: 234mm x 156mm x 20mm
• Gewicht: 567g
• ISBN-13: 9780369343864
• ISBN-10: 0369343867
• Artikelnr.: 60744319