Innovation Management
Strategy and Implementation using the Pentathlon Framework
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Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.Table of contents: Preface The Role of Innovation Innovation and Economics Contrast...
Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.
Table of contents:
Preface
The Role of Innovation
Innovation and Economics
Contrasting Services with Manufacturing
Developing an Innovation Strategy
Ideas: Managing Creativity and Knowledge
Prioritization: Selecting and Managing the Portfolio
Implementation
People, Organization and Innovation
Boosting Innovation Performance
The Future of Innovation Management
Index
Table of contents:
Preface
The Role of Innovation
Innovation and Economics
Contrasting Services with Manufacturing
Developing an Innovation Strategy
Ideas: Managing Creativity and Knowledge
Prioritization: Selecting and Managing the Portfolio
Implementation
People, Organization and Innovation
Boosting Innovation Performance
The Future of Innovation Management
Index