Group Support System for Managing the Front End ofInnovation
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The front end of innovation is defined as thoseactivities that take place prior to a formal, wellstructured new product development process. Managershave identified the front end as being the greatestweakness in product innovation. The front end ofinnovation presents one of the greatest opportunitiesfor improving the overall innovation process. Thereis a clear need for practical procedures to managethese early phases of the innovation process. Thisresearch reviews the possibilities of computerizedgroup support systems in the front end and decisiontasks related to front end activities ofbusines...
The front end of innovation is defined as thoseactivities that take place prior to a formal, wellstructured new product development process. Managershave identified the front end as being the greatestweakness in product innovation. The front end ofinnovation presents one of the greatest opportunitiesfor improving the overall innovation process. Thereis a clear need for practical procedures to managethese early phases of the innovation process. Thisresearch reviews the possibilities of computerizedgroup support systems in the front end and decisiontasks related to front end activities ofbusiness-to-business enterprises. Cases presentedhere focuses on the customer need assessment and newproduct idea generation. Another decision supportsystem utilized in this research is Thomas Saaty'sanalytic network process. The analytic networkprocess has been designed to systematize and controlcomplex decision problems. This book will be valuablereading for academics, researchers and professionalsof innovation management.
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