Generic antecedent
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Generic antecedents are representatives of classes, indicated by a reference in ordinary language (most often a pronoun), where gender is typically unknown or irrelevant. These mostly arise in generalizations and are particularly common in abstract, theoretical or strategic discourse. Examples include readers of Wikipedia, the customer in this market, and each of the compounds analysed. Frequently, theories or strategies involving generic antecedents require consideration of individuals when designing experiments, or personalizing marketing approaches. The question of appropriate style for exp...
Generic antecedents are representatives of classes, indicated by a reference in ordinary language (most often a pronoun), where gender is typically unknown or irrelevant. These mostly arise in generalizations and are particularly common in abstract, theoretical or strategic discourse. Examples include readers of Wikipedia, the customer in this market, and each of the compounds analysed. Frequently, theories or strategies involving generic antecedents require consideration of individuals when designing experiments, or personalizing marketing approaches. The question of appropriate style for expressing such generic singulars in the English language became politicized in the 1970s.
