Denise Lee Yohn

Broschiertes Buch

Fusion

How Integrating Brand and Culture Powers the World's Greatest Companies

Beschreibung

Denise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results.

Autor

Blending a fresh perspective, over twenty-five years of experience, and a talent for inspiring audiences, San Francisco-based Denise Lee Yohn is the author of What Great Brands Do and is a leading authority on building and positioning exceptional brands.

Produktdetails

• Verlag: John Murray Press
• Seitenzahl: 240
• Erscheinungstermin: 13. Oktober 2020
• Englisch
• Abmessung: 195mm x 125mm x 17mm
• Gewicht: 210g
• ISBN-13: 9781529359121
• ISBN-10: 1529359120
• Artikelnr.: 58703367