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Fendi 100th Anniversary
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Fendi 100th Anniversary

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This book is an encyclopedic investigation of the rich heritage of the oldest Roman couture house on the exceptional occasion of its centenary celebrations. The house of Fendi was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first FENDI boutique – a handbag shop and fur workshop followed. Soon winning international acclaim, Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation, and style.  Exploring a century of innovation and Fendi’s contribution to fashion and culture, this new title is a comprehensive history of Fendi, past, present...