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The Golden Age of Industrial Musicals
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From the 1950s into the 1980s, American businesses commissioned a vast array of lavish, Broadway-style musical shows that were only for the eyes and ears of employees. These improbable productions were meant to invigorate, motivate, and educate the sales force to sell tractors, typewriters, bathtubs, insurance, soda, air-conditioners, and a thousand other products and services. Though many of these shows were lost to the universe, some were recorded and distributed to convention attendees via souvenir vinyl recordings. The little-known world of industrial shows is reconstructed through the rec...
From the 1950s into the 1980s, American businesses commissioned a vast array of lavish, Broadway-style musical shows that were only for the eyes and ears of employees. These improbable productions were meant to invigorate, motivate, and educate the sales force to sell tractors, typewriters, bathtubs, insurance, soda, air-conditioners, and a thousand other products and services. Though many of these shows were lost to the universe, some were recorded and distributed to convention attendees via souvenir vinyl recordings. The little-known world of industrial shows is reconstructed through the record collection of author Steve Young, who has spent some twenty years finding the extremely rare souvenir albums as well as tracking down and interviewing the writers and performers. Through the records themselves as well as behind-the-scenes stories, a new perspective on American history, culture, and business emerges. Eye-popping visuals, samples of confounding and hilarious lyrics, and witty commentary by Young and co-author Sport Murphy (who also contributes original artwork) bring the topic to vivid, astonishing life. A companion website will offer streaming audio of the songs which seem too crazy to be real--but not only are they real, they're often a revelation.
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