Dan Croxen-John (CEO), Johann van Tonder

Broschiertes Buch

E-Commerce Website Optimization

Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It

Beschreibung

Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this practical guide to e-commerce website and conversion rate optimization.

Autor

Dan Croxen-John is CEO of AWA Digital, a global e-commerce conversion optimization agency. He is a certified Web Analyst, a Fellow of the Institute of Direct Marketing, and has served on advisory boards for numerous associations. Johann van Tonder is COO at AWA Digital, working with brands such as Canon, Avis and Interflora. He has trained and coached big and small e-commerce businesses around the world, and is a regular speaker at international conferences.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 12538
• 2 Revised edition
• Seitenzahl: 272
• Erscheinungstermin: 3. Dezember 2020
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 420g
• ISBN-13: 9781789664423
• ISBN-10: 178966442X
• Artikelnr.: 57583040