E-commerce Platform Acceptance
Broschiertes Buch

E-commerce Platform Acceptance

Suppliers, Retailers, and Consumers

Herausgegeben: Lacka, Ewelina; Chan, Hing; Yip, Nick
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This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. It provides a detailed evaluation of how the implementation of e-commerce may affect all parties within the supply chain: suppliers, retailers and consumers. It also compares various opportunities and threats of accepting e-commerce in order to conclude whether it might offer access to a new digital era, or whether it is an uncertain option yielding potential pitfalls. This book helps to reveal existing and future consequences of e-commerce ...