Doing It the Right Way - 3rd Edition
Rick Gould
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Doing It the Right Way - 3rd Edition

15 Crucial Steps For A Successful PR Agency Merger Or Acquisition

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Ready to transform your PR or ad agency? Dive into Doing PR M&A the Right Way, 3rd Edition Handbook by Rick Gould, and discover how to master the art of mergers and acquisitions. Have you ever wondered why some firms achieve exceptional profitability while others struggle? This book is your chance to find out. With over two decades of M&A experience distilled into practical advice, you'll learn how to maximize value, merge cultures seamlessly, and navigate the complex world of PR firm transactions. Whether you're considering selling your firm or looking to expand through acquisition, this guid...