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Digital Threads

The Small Business and Entrepreneur Playbook for Digital First Marketing

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Digital Threads: Mastering Digital Marketing for Small Businesses and Entrepreneurs In the rapidly evolving digital landscape, small businesses and entrepreneurs face unique challenges in standing out and achieving sustainable growth. Digital Threads by Neal Schaffer is the definitive guide to navigating these complexities and seizing opportunities in a digital-first economy. Drawing on over a decade of experience as a renowned Fractional CMO, university educator, and bestselling author, Neal Schaffer provides actionable insights and practical strategies tailored for small business owners, content creators, and service providers. This comprehensive playbook demystifies digital marketing, offering a clear roadmap to building and growing your brand on a realistic budget. Key Takeaways from Digital Threads: Essential Mindsets and Frameworks: Develop the mindset and frameworks needed to thrive in today's digital world. Master Modern Marketing Channels: Rethink how search engines, email marketing, and social media work today to form a strong foundation for your digital strategy. Create Compelling Content: Build a robust content library, develop effective lead magnets, and produce platform-authentic social media content. Optimize for Success: Learn to use backlinking, communication pathways, and user-generated content to enhance discoverability and engagement. Scale Your Efforts: Leverage marketing automation, repurpose content across digital threads, and convert fans into brand ambassadors to grow your social presence. Leverage AI and Technology: Understand how to integrate AI-driven tools and advanced technologies to stay ahead of the curve. Packed with real-world examples, step-by-step frameworks, and innovative approaches, Digital Threads empowers readers to achieve measurable results and sustained growth. Whether you're just starting out or looking to refine your current strategies, this book provides the essential tools and insights to succeed in the digital age. Endorsed by industry leaders like Michael Stelzner, Brian Solis, and Ann Handley, Digital Threads is a must-read for anyone serious about mastering digital marketing. Join Neal Schaffer on this journey to transform your digital marketing efforts and take your business to new heights.

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Neal Schaffer is a renowned digital marketing consultant, Fractional CMO, and university educator with over a decade of experience helping businesses and entrepreneurs harness the power of digital marketing. He is the author of five influential books, including "Maximize Your Social" and "The Age of Influence," which have been widely recognized for their practical insights and strategic guidance.Neal's expertise spans social media, influencer marketing, content strategy, and the latest digital marketing technologies. As a sought-after speaker, he has captivated audiences on hundreds of stages across four continents and in more than a dozen countries, sharing his knowledge and passion for digital marketing. His engaging and informative presentations have earned him a reputation as a trusted voice in the industry.In addition to his consulting work, Neal teaches influencer marketing and personal branding at UCLA Extension and social media marketing at Rutgers Business School. His academic background and real-world experience provide a unique perspective that bridges the gap between theory and practice. Neal's ability to demystify complex digital marketing concepts and present them in an accessible, actionable way has made him a go-to resource for businesses of all sizes.Neal is also the host of the popular podcast "Your Digital Marketing Coach," where he shares tips, strategies, and insights on all things digital marketing. Through his podcast, blog, and YouTube channel, Neal reaches a global audience of marketers, entrepreneurs, and business owners, empowering them to navigate the ever-evolving digital landscape with confidence and success.His latest book, "Digital Threads," continues this mission by offering a comprehensive guide to digital marketing for small businesses and entrepreneurs. Drawing on his extensive experience as a Fractional CMO and educator, Neal provides actionable advice and practical strategies to help readers build and grow their brands in a digital-first economy.Whether you're just starting out or looking to enhance your current strategies, Neal Schaffer's expertise and proven track record make him a trusted authority in the field of digital marketing.