Taylor Olson

Gebundenes Buch

Digital Project Management: The Complete Step-By-Step Guide to a Successful Launch

Beschreibung

[[Describes how to create a thorough scope document, gap analysis, budget and requirements documentation, as well as task-level details of a digital project plan [[Delineates the proven step-by-step rollout process that can be applied to any digital project, and how responsive design and mobile first techniques are woven into traditional project management while keeping a rigid focus on planning and communication [[Utilizes a fictional case study to help explain the concepts and steps to building a responsive customer-facing web solution using mobile first methodology, and details how to apply an agile approach to design and development in a setting that demands clear requirements and deliverables [[Explains how information architects work with the creative team to produce a responsive content strategy, when mobile first methodology should be applied within the process, and which deliverables are affected [[Discusses what digital project managers need to know about search engine optimization, analytics, infrastructure management, testing, potential risks, and every aspect of cutover management

Autor

Taylor Olson is a certified Project Management Professional (PMP) with more than twenty years of experience in the field. She earned her degree in Telecommunications from Michigan State University, and began her career in automotive marketing and advertising. Ms. Olson has worked for organizations of all sizes and has traveled the world to train and collaborate with global team members, documenting digital project management best practices along the way. Over the past several years, she has been helping to build global websites and applications for Fortune 50 corporations. Taylor currently specializes in using content management systems to produce and maintain global web solutions for large corporations operating in multiple countries and languages. Taylor's speaking engagements, presentations, and consulting prior to the development of this book had been by invitation from organizations in a wide variety of industries. One of her more meaningful and recent invitations was to give a presentation on the original healthcare.gov release and how following the process in this book would have prevented most of the problems associated with that rollout . Taylor is a sought-after speaker and currently travels extensively to share her knowledge and experience at professional associations and events and through webinars and other means to help project managers, and the organizations they serve, achieve successful results.

Produktdetails

• Verlag: J. Ross Publishing
• Seitenzahl: 272
• Erscheinungstermin: 1. Oktober 2015
• Englisch
• Abmessung: 232mm x 154mm x 20mm
• Gewicht: 512g
• ISBN-13: 9781604271256
• ISBN-10: 1604271256
• Artikelnr.: 43674502