Marjolein Visser, Mike Berry

Broschiertes Buch

Digital Marketing Fundamentals

From Strategy to ROI

Beschreibung

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.

Autor

Marjolein Visser is a managing partner of MarketWise (services marketing) and TourWise B.V. (tourism). In addition, she provides training and inspiration sessions and is involved in various master's programmes and higher professional education programmes. Berend Sikkenga was a passionate digital manager with almost twenty years of experience from both an agency perspective and a corporate perspective. As head of ecommerce at LEGO, he was responsible for ecommerce and omnichannel in the Benelux. Mike Berry is a Digital Marketing consultant, trainer and academic, with roles at Hult International Business School, Imperial College London, Cyprus International Institute of Management, and Grenoble Ecole de Management in Berlin and Moscow.

Produktdetails

• Routledge-Noordhoff International Editions
• Verlag: Wolters-Noordhoff B.V.
• 2 ed
• Seitenzahl: 650
• Erscheinungstermin: 6. Juli 2021
• Englisch
• Abmessung: 238mm x 165mm x 33mm
• Gewicht: 1202g
• ISBN-13: 9789001749842
• ISBN-10: 9001749844
• Artikelnr.: 62114039