Aija Leiponen (New York Cornell University)

Broschiertes Buch

Digital Innovation Strategy

Beschreibung

With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.

Autor

Aija Leiponen is a professor of Strategy and Business Economics in the Cornell University SC Johnson College of Business. She is an internationally renowned scholar of innovation and technological change. Straddling the fields of economics and strategic management, her work on digital innovation has been published in leading academic outlets and management reviews and has influenced both digital policy and managerial practice.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 322
• Erscheinungstermin: 28. Dezember 2023
• Englisch
• Abmessung: 251mm x 177mm x 17mm
• Gewicht: 628g
• ISBN-13: 9781009209007
• ISBN-10: 1009209000
• Artikelnr.: 69077209