Digital Economy Post COVID-19 Era
Gebundenes Buch

Digital Economy Post COVID-19 Era

Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023

Herausgegeben: Mishra, Prashant; Sharma, Ashu; Khanra, Sayantan; Kundu, Sumit K.; Mishra, Sushanta Kumar
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This book presents the future directions of the digital economy post Covid-19 era. The chapters of this book cover contemporary topics on digital economy and digital initiatives undertaken by various organizations. Overall, the book shares insights on how organizations can adapt and transform their processes, structure, and strategies to remain relevant and competitive in the new business and economic environment. These insights also emerge from multidisciplinary discussions in various management domains, such as, consumer behaviour and marketing, economics, finance and accounting, entrepreneu...