Robert Crawford

Gebundenes Buch

Digital Dawn in Adland

Transforming Australian Agencies

Beschreibung

A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.

Autor

Robert Crawford is a Professor of Advertising and Associate Dean of Research and Innovation in the School of Media and Communication at RMIT University in Melbourne, Australia. His research has focused on the growth and development of the advertising, marketing and public relations industries across Australia, Oceania, and South East Asia.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 178
• Erscheinungstermin: 17. Juni 2021
• Englisch
• Abmessung: 240mm x 161mm x 14mm
• Gewicht: 438g
• ISBN-13: 9781138393882
• ISBN-10: 1138393886
• Artikelnr.: 69948469