Kevin Holt

Gebundenes Buch

Differentiation Strategy

Winning Customers by Being Different

Beschreibung

This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy-a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

Autor

Kevin Holt uses a combination of facilitated workshops and customer research to help organizations devise differentiation strategies that work. His hands-on experience makes him uniquely qualified to write this book. He has worked as a development officer and consultant in the hotel industry, where he sat on the executive committee of a national hotel chain, owned a small business, and, since 2001, conducted consulting and workshop engagements in the USA and in London, Geneva, Singapore, and Delhi. Kevin received a BS degree from the University of Wisconsin-Madison and an MBA from Arizona State University. He has developed an e-learning course that complements this book. For more information, go to www.differentiationstrategy.com.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 206
• Erscheinungstermin: 1. Juni 2022
• Englisch
• Abmessung: 260mm x 183mm x 16mm
• Gewicht: 592g
• ISBN-13: 9781032222363
• ISBN-10: 1032222360
• Artikelnr.: 63201105