Marie Hildebrand
Broschiertes Buch

Cross cultural differences and their implications for managing intercultural differences in business contexts

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Seminar paper from the year 2018 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,0, Fresenius University of Applied Sciences Hamburg, language: English, abstract: As a result of globalization, many firms have started to compete and work on a worldwide basis. This situation has required organizations to manage their workforces effectively in order to expand into global markets and target different consumer groups. Moreover, the process of globalization causes more exposure to diversity, not only in daily but also in business life. Managing divers...