Erdogan Koc

Broschiertes Buch

Cross-Cultural Aspects of Tourism and Hospitality

A Services Marketing and Management Perspective

Beschreibung

Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry â services marketing and consumer behaviour, management, organisational behaviour, and human resource management.

Autor

Erdogan Koc is Professor of Services Marketing and Management at Bahçe¿ehir University, Istanbul, Türkiye. He received his BA in Communication Studies from the University of Istanbul, MBA from the Cardiff Business School, and PhD in Business and Management from Oxford Brookes University. He has extensively published in top-tier journals, such as Tourism Management, the International Journal of Human Resource Management, the International Journal of Contemporary Hospitality Management, Current Issues in Psychology, the Journal of Travel and Tourism Marketing, the International Journal of Intercultural Relations, and the Journal of Hospitality Marketing and Management, among others. He serves on the editorial boards and acts as a referee for several high-ranking journals. He has published three books and more than 20 chapters in the area of tourism and hospitality. As well as his research and academic experience, he provides company training for a wide range of businesses, and has management experience with reputable brands. Professor Koc was ranked by Stanford University among the most influential scientists in the world both in 2023 and 2024.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 2 ed
• Seitenzahl: 416
• Erscheinungstermin: 29. August 2025
• Englisch
• Abmessung: 244mm x 170mm x 22mm
• Gewicht: 886g
• ISBN-13: 9781032988993
• ISBN-10: 1032988991
• Artikelnr.: 73483647

Rezensionen

'There is a tremendous need for a textbook that solely focuses on cross-cultural aspects of tourism and hospitality. This is an area that has gained momentum and made itself an essential part of tourism and hospitality programs. Finally, we have a timely book that brings the topic to the forefront of academic and research agenda. The unique approach of the book emphasizing both marketing and management dimensions with teaching tools and boxes creates a dyadic perspective resulting in richer, deeper, and interactive analysis of cross-cultural - tourism behavior and consumption. It is a must-have book for educators, students, and practitioners.'

Prof. Muzaffer Uysal, Dept. of Hospitality & Tourism Management,

Isenberg School of Management, University of Massachusetts, Amherst, USA

'Intercultural aspects of tourism and hospitality, both from the perspective of customers and the service providers, have become critically important for the efficient and effective management of tourism and hospitality businesses. Professor Koc's book fills this very important gap for lecturers, students, researchers, trainers and practitioners in tourism and hospitality. With its interesting and lucid research examples based on recent research, supported by case studies, exercises, information zones, and slides for classroom use, the book promises an interesting teaching & learning experience both at undergraduate and postgraduate levels'

Prof. Dogan Gursoy, Taco Bell Distinguished Professor at Washington State University, School of Hospitality Business Management, Pullman, WA, USA.