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Convergence
User Expectations, Communications Enablers and Business Opportunities
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Methodically analyzing telecoms convergence from the perspective of the end user, Convergence in Communications Networks: End-User Requirements, Technology Enablers, Industry Challenges & Business Opportunities addresses the business implications of convergence on the telecoms value chain with a special focus on end-user requirements. The subject is handled in such a way that technical issues are discussed in the context of business implications and business issues are addressed from a technical perspective. The book provides an integrated treatment of the industry eco-system evolution and the business impact caused by convergence; quality of end-user experience; and the business processes and SW system structures required.
Convergence: User Expectations, Communications Enablers and Business Opportunities offers a user-centric and business-oriented analysis of the rapidly changing communications industry. Clear summaries of key technology areas provide the backdrop for an extensive analysis of the expectations set by users and the challenges and opportunities this presents to companies.
The process of convergence is characterized by complex interactions between different technical fields, business areas and end-user relations, where traditional telecommunications services, internet-based services and media broadcast services are blending into a continuum of rich new offerings. With these changes the existing hardwired links between user services and specific industry segments are rapidly dissolving.
_ Presents guide to end-user market trends and expectations
_ Includes models and analysis of new industry structures and dynamics
_ Contains comprehensive discussion of innovation as a business driver
_ Provides wide range of references to reflect the cross-disciplinary scope of convergence
_ Offers motivation and suggestions for refocus of key business strategies
Convergence bridges the fields of business, economics, technology and social studies and analyses business models and practices from across a range of industry segments. the wide scope makes the book an ideal text for technically-minded executives, business-oriented engineers and anyone with an interest in the intricacies of the convergence triggered market changes.
The process of convergence is characterized by complex interactions between different technical fields, business areas and end-user relations, where traditional telecommunications services, internet-based services and media broadcast services are blending into a continuum of rich new offerings. With these changes the existing hardwired links between user services and specific industry segments are rapidly dissolving.
_ Presents guide to end-user market trends and expectations
_ Includes models and analysis of new industry structures and dynamics
_ Contains comprehensive discussion of innovation as a business driver
_ Provides wide range of references to reflect the cross-disciplinary scope of convergence
_ Offers motivation and suggestions for refocus of key business strategies
Convergence bridges the fields of business, economics, technology and social studies and analyses business models and practices from across a range of industry segments. the wide scope makes the book an ideal text for technically-minded executives, business-oriented engineers and anyone with an interest in the intricacies of the convergence triggered market changes.
