Contemporary Management
European Edition
By Edgar Meyer Melanie Ashleigh, Jennifer M. George et al.
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This European edition of Contemporary Management offers a comprehensive coverage of introductory management topics, addressing both new and classic theory and research within a contemporary framework. The book begins by examining what it means to be a manager, before moving on to analyse this in relation to various aspects of strategy, leadership and the organization. The authors take a practical approach, applying concepts to real-life situations in order to equip students to deal with the issues and opportunities posed by today's dynamic business environment.