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The breakthrough selling method that converts leadsinto customers, customers into repeat customers, andrepeat customers into lifelong relationships Salespeople too often approach selling as a transaction instead of a relationship--going in with the intention to sell rather than to build a relationship. Use the lessons in Contagious Selling to put relationships first--and sales will inevitably follow. Contagious Selling provides the tools for captivating even the toughest customers and then cultivating genuine relationships through the power of being contagious. A leading expert on persuading and motivating others, David Rich presents his powerful new method for attracting, connecting with, and maintaining buyers. Inside, he teaches you how to * Get prospects to feel as if they've known you their whole lives * Use voice modulation and body language to instantly connect with anybody * Sell yourself without sounding self-serving * Manage the transition from captivation to cultivation * Make your customers "competition proof"