Jean-Eric Pelet

Broschiertes Buch

Consumer Behaviour

Understanding Consumers in a Digital Landscape

Beschreibung

Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.

Autor

Jean-Eric Pelet is Assistant professor at The Leonardo de Vinci Business School, Paris, France. He leads the Consumer Behaviour teaching at Masters level at EMLV, and is a visiting professor both in France and abroad in England, Switzerland and Thailand.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 344
• Erscheinungstermin: 3. März 2025
• Englisch
• Abmessung: 244mm x 170mm x 23mm
• Gewicht: 592g
• ISBN-13: 9781398618619
• ISBN-10: 1398618616
• Artikelnr.: 70339772