Co-creation of Value in the Interaction between Teaching and Learning

Co-creation of Value in the Interaction between Teaching and Learning

Study in a Graduate Program in Administration

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The co-creation of value has become important in recent decades for Marketing Management, allowing constant improvements for companies. The co-creation of value seeks to understand consumer behavior in face of the changes verified in the business market, which requires companies different ways to determine needs, exploring approaches for value creation. The academic universe is no different from the described business context and in the classroom, so that the teaching and learning process is satisfactory, it becomes necessary the participation, interaction, relationships and mutual exchange of...