Bob Lutz

Gebundenes Buch

Car Guys vs. Bean Counters

The Battle for the Soul of American Business

Beschreibung

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. Lutz's common sense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.

Autor

Bob Lutz held senior leadership positions at GM, Ford, Chrysler, and BMW over the course of an unparalleled forty-seven-year career, culminating in his vice chairmanship of General Motors from 2001 to 2010. He is the bestselling author of Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company .

Produktdetails

• Verlag: Penguin US / Portfolio Hardcover
• Seitenzahl: 244
• Erscheinungstermin: 27. Oktober 2011
• Englisch
• Abmessung: 216mm x 145mm x 25mm
• Gewicht: 412g
• ISBN-13: 9781591844006
• ISBN-10: 1591844002
• Artikelnr.: 32888674

Rezensionen

"This book should be required reading for every young person who seeks a business degree. That applies equally to the current management of GM."
-David E. Davis, Jr., former editor and publisher of Car and Driver

"This is exactly what you'd expect from Bob Lutz: no holds barred, no punches pulled, and no stone left unturned. It's a true insider's perspective and a great read."

-Stephen J. Girsky, vice chairman of General Motors

" Car Guys vs. Bean Counters is the best book written by an auto industry insider since Iacocca in 1984, and deserves to be shelved alongside Alfred P. Sloan's management classic, My Years with General Motors ."

- Fortune