John Warrillow

Broschiertes Buch

Built to Sell

Creating a Business That Can Thrive Without You

Beschreibung

A business parable about how to build a start-up that can operate independently from its creator introduces the fictional character of small business owner Alex, who when he is unable to sell his advertising agency learns from an entrepreneurial friend three defining criteria of a sell-ready company. 15,000 first printing.

Autor

John Warrillow is the author of Built To Sell: Turn Your Business Into One You Can Sell. Throughout his career as an entrepreneur, John has started and exited four companies. Most recently he transformed Warrillow & Co. from a boutique consultancy into a recurring revenue model subscription business, which he sold to The Corporate Executive Board (NASDAQ: EXBD) in 2008. He is the author of Drilling for Gold and in 2008 was recognized by BtoB Magazine's "Who's Who" list as one of America's most influential business-to-business marketers.

Produktdetails

• Verlag: Penguin Putnam Inc
• Seitenzahl: 176
• Erscheinungstermin: 24. Dezember 2012
• Englisch
• Abmessung: 203mm x 134mm x 15mm
• Gewicht: 154g
• ISBN-13: 9781591845829
• ISBN-10: 1591845823
• Artikelnr.: 36912596